The way you tell your story will make all the difference.

Our Core Strategic Principles

  • Listen First.

    The key to being heard is to first, be a good listener. Whether it’s through data analysis, sentiment mining, in-person interaction or direct feedback, we listen to, understand and validate our audience for impactful and effective communications.

  • Focus on the Goal.

    Know where your finish line is, and plan accordingly. All the strategy in the world doesn’t matter if the desired outcome is unclear. We develop winning strategies with the finish line always in our sights.

  • Engage with Intention.

    You may miss all the shots you don’t take, but in communications, throwing everything against the board and checking all the boxes doesn’t always get you where you want to go. We are intentional with every effort and measure progress against the end goal.

  • Tell a Good Story.

    A good story draws your audience in and makes them a part of your communication, not the recipient. We strive to tell stories that simplify the complex, go beyond just the facts and inspire audiences to action.

Areas of Expertise

 

  • Bonham PR is focused on influencing, engaging, and fostering relationships with key stakeholders across numerous platforms, with a key focus on the unique characteristics, offerings and reputation of an organization. Using a research and data-driven approach, Bonham PR develops integrated campaigns to tell authentic and impactful stories in innovative and effective ways. We simplify the complex, navigate an ever-changing public landscape and break through the noise to amplify critical and inspirational stories to the audiences that need to hear them.

    - Strategy and Positioning
    - Purposeful Messaging
    - Media Relations
    - Corporate Communications
    - Investor Relations
    - Digital/Social Media Campaigns
    - Events / Rollouts/ Launches
    - Industry/Competitive Research
    - Trends Monitoring

 

  • Public opinion around policy issues has never been more divided and polarized. The intricate and intertwined political and public environment we face today requires intentional and goal-driven strategies to impact policy important to your organization. Whether it is a local issue or a broader state issue, Bonham PR is strategic and agile in its approach. We listen to stakeholders and understand public sentiment, identify key areas for engagement, develop authentic messaging, and drive visibility in order to neutralize opposition, influence public opinion and mobilize stakeholders to action.

    - Campaign Strategy/ Execution
    - Competitive Intelligence
    - Message Development
    - Lobbyist Coordination
    - Grassroots and Grasstop Outreach
    - Stakeholder Activation
    - Advocate/ Influencer Mobilization
    - Digital Advocacy

 

  • Bonham PR helps leading companies and organizations turn their corporate reputation into competitive advantage by building trust with key public audiences.

    Reputation is not just about communicating messages, but about action. Companies have to take actions, make necessary changes and deliver on their reputation commitments. A strategic reputation management campaign builds on existing reputation drivers, or identifies new areas of action for engagement, and builds the best story from there.

    Core Strategic Capabilities:

    Ongoing Reputation Management: First be it, then tell the story - actions speak louder than words.

    Issue Monitoring and Crisis and Scenario Planning: If you fail to plan, then plan to fail.

    Manage Issues and Crises: Proactive engagement on priority issues, reactive response to issues and crises as needed.

    Key Activities Include:
    - Industry/ Competitive Research
    - Campaign Development
    - Message Development
    - Multi- Media Communications
    - Digital Advocacy
    - Executive Positioning
    - Stakeholder Outreach
    - Ally Activation
    - Investor Relations
    - Government Relations
    - Social Impact Strategies
    - Rapid Response

 

  • By strategically identifying, mapping, prioritizing and engaging key stakeholders, we aim to develop authentic connections, build trust, instill confidence, and facilitate actions for your organization’s key initiatives or projects. By gaining an understanding of stakeholders needs and sentiment, be it internal or external audiences, our strategic process and tactical approach helps mitigate potential risks and resistance to change while at the same time developing allies that can be a voice on your behalf.

    - Identification & Prioritization
    - Engagement Planning & Execution
    - Research Development
    - Opposition Monitoring
    - Coalition Development
    - Ally Development & Mobilization
    - Messaging & Collateral
    - Social/Digital Strategy

  • Whether it’s cultivating an online presence, connecting with influencers, leveraging media or securing speaking engagements and thought leadership opportunities, Bonham PR understands the importance of strategically positioning leadership voices to inspires and influence important external, internal and industry-wide stakeholders. We create effective and focused plans to humanize leadership, amplify their voice and extend you organizations brand and reputation.

    - Positioning Development
    - Social Media Platform Strategy
    - Identify Speaking Opportunities
    - Content Development
    - Influencer Engagement
    - Internal Communications
    - Industry Benchmarking
    - Media Coordination

  • Internal communications is more than just a top-down flow of information within an organization. Effective internal communications is meant to enhance an organization’s culture and build employee engagement in authentic, meaningful and collaborative ways. With workforces more spreadout than ever today, understanding employee needs and sentiment, listening to feedback, and communicating purposefully will build trust, promote alignment and drive action with internal audiences. Bonham PR can work closely with your organizations to use research, data and employee feedback to strategically advise on internal communications efforts and implement effective tactics with internal audiences, especially in times of major organizational change.
    - Research and Analysis
    - Focus Group Facilitation
    - Industry Benchmarking
    - Strategic Planning
    - Platform Recommendations
    - Content / Message Development
    - Tactical Implementation

Broad Industry Experience

  • Renewable Energy

  • Retail

  • Automotive

  • Food & Beverage

  • Communications

  • Healthcare

  • Financial Services

  • Shipping & Delivery

  • Entertainment

  • Legal Services

  • Commercial Real Estate

  • Industrial Production

  • Transportation